LinkedIn, the social media platform many believe is the place you hang your resume until your next job adventure, has evolved substantially in the past decade to become a treasure trove of opportunity for your business. Whether you’re looking to expand your network, build credibility, or even source leads, LinkedIn is a very powerful platform. But it all starts with a strong profile.

“Use LinkedIn to creatively position yourself as a professional.” – Shelby Kay

In this informative episode of the Social Angle, Melissa Newman is joined by ASI Employment Manager Shelby Kay, to discuss smart strategies for optimization, top tips for branding your profile, how to showcase your best work samples and common mistakes to avoid. If you’re looking to stand out on LinkedIn and win new business, this episode is for you!

Podcast Chapters (only available on desktop)
2:04: Provide detail in your job history
4:49: Don’t skip the “Featured Section”
8:39: How to tell your professional story
12:25: Branding your profile
16:52: Common mistakes to avoid