Incorporating social media listening and monitoring tactics into your social media strategy is the key to harnessing better insights about your customers and your brand. Each platform provides data and information that you can use to prove ROI and support business decisions, but where should you start and what metrics should you monitor? And how can you take something as fluid as brand sentiment to measure sales?  

“Data doesn't lie, and it will nudge you toward the right decision.” – Daniel Gardner

In this episode of the Social Angle, Melissa Newman is joined by Daniel Gardner, Lead Data Analyst, Social Intelligence AT GSK, for an insightful discussion about social media analytics, measuring your social media strategy’s success, and how to scale your strategy as your business grows. Make sure you give it a listen!

Podcast Chapters (only available on desktop)
2:21: Daniel’s transition into social media marketing
12:00: Key metrics for measuring social media ROI
21:38: Scaling your strategy
38:00: Hypothesis testing
48:29: Daniel’s superpower

Watch on YouTube