A great customer can become one of your strongest advocates, but if you play your cards right so can your employees.

In this fun and educational Social Angle podcast, Melissa Newman talks with Carmen Collins, Cisco’s social media and brand lead, about how you can empower your employees to be your most powerful advocates. Collins, who has increased awareness of Cisco’s stellar work culture and amplified the voice of employees, shares the secret sauce on how she was able to successfully do that through tactics like niche hashtags. Collins even put a fun spin on Star Wars, which resulted in a smash-hit campaign that got Cisco featured in Times Square.

"Who better to tell future employees what it's like to work here than existing ones?" – Carmen Collins, Cisco

Do yourself a favor and give this episode a listen!

Podcast Chapters (only available on desktop)
02:21: How Carmen got her start
05:32: Why Cisco began to focus on employee advocacy
07:31: Your employees are your greatest advocates
10:36: The Circle of Goodness