Thinking about running a contest for your business, and maybe even hosting it on your social media platforms? Do yourself a favor and do your research.

“You have to do your homework on contests,” says Vinnie Driscoll, ASI’s digital content director and co-host of the Social Angle Podcast. “Each social platform has its own rules about running contests, so you have to be careful.”

“We could have gone with ‘Merch Madness’ as the name of our ASI Promo Insanity contest, but we would have opened ourselves up to legal action by the NCAA." – CJ Mittica, ASI Media Editor in Chief

But that’s not all you have to worry about. When naming your contest, beware of trademarks.

“We could have gone with ‘Merch Madness’ as the name of our ASI Promo Insanity contest,” says CJ Mittica, ASI Media’s editor in chief. “But we would have opened ourselves up to legal action by the NCAA,” which has trademarked the phrase ‘March Madness.’

In this informative and eye-opening Social Angle podcast, Vinnie and CJ talk about the dos and don’ts of running a contest, how you can protect yourself from legal ramifications, and who they think will win ASI Promo Insanity. This episode is a slam dunk!

Podcast Chapters (only available on desktop)
0:50 Special anniversary announcement!
2:08 Idea behind ASI Promo Insanity
7:11 Why not “Merch Madness”? Legal implications of trademarked names
10:39 Be careful using social media for contests – here’s why
17:09 Best practices for using social media for a contest

Watch on YouTube