Want to stand out on social media? Here’s a thought: “Put content into the world that you want to consume,” says Taylor Borst.

And she should know. The head of communications & PR at Top 40 distributor American Solutions for Business has taken the social media landscape by storm with content that’s relevant, entertaining and packaged nicely with a trendy pop-culture bow.

But why is that important?

“The gap between retail and promo is getting smaller every day,” says Borst. “Buyers are younger, more female, and have higher expectations. And right now they care about trends.”

“Put content into the world that you want to consume." --Taylor Borst

In this fun and fast-paced episode of the Social Angle, Vinnie Driscoll asks all the right questions about how Borst has been able to stand out in a saturated market. The two drop gems about meme marketing, Tik Tok, trend-hunting, and debate which is a better show, Schitt’s Creek or Parks and Rec.

They even discuss the legend of the Dana Zezzo "Zoint." Whatever you do, don't deprive yourself of this episode!

Podcast Chapters (available only on desktop)
3:40: When Taylor started using social media for business
8:21: The legend of the Dana Zezzo "Zoint"
9:59: How promo people can stay current on trends
17:40: Meme culture and marketing
25:20: Infusing pop culture
34:34: Why use Tik Tok?
52:45: Schitt's Creek vs. Parks and Rec

Watch on Youtube

More multimedia

The man, the myth, the legend - Dana Zezzo doing "The Zoint."

@taylor_borst

when the pandemic turns you into Ron Swanson ##parksandrec ##fyp ##silipint ##promoproducts

♬ Ron Swanson _ Parks and Rec _ Doctor - Peacock TV

In this video on popular social media platform Tik Tok, Taylor channels Ron Swanson from Parks and Rec for a fun drinkware pitch. See more of Taylor's Tik Toks here.

This question is for an upcoming #SocialAngle podcast. Which TV show do you like better?#Poll

— ASICentral (@asicentral) February 24, 2021

The Schitt's Creek vs. Parks and Rec debate was posted on Twitter as a poll.