From discovery to purchasing and beyond, the “customer journey” is a complete interaction roadmap for your brand. And nobody knows it better than Callie Rojewski, a customer marketing expert.

In this informative and fun episode of the Social Angle pod, Callie talks to Vinnie Driscoll and Melissa Newman about the importance of mapping out customer journeys for your brand, how to do it right and the crucial role social media plays in the process.

“Customer journeys can take you from 'Day Zero' to 'Day Hero' with a potential customer.” – Callie Rojewski

How do you turn a prospect into a raving fan? You'll have to listen to the latest episode to find out!

Podcast Chapters (only available on desktop)
02:38: What’s a customer journey?
05:38: How do you create a customer journey?
07:24: What data and insight should be included?
10:35: How often should you update your customer journey map?
14:13: Where you can find Callie

Watch on YouTube