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Episode 42: Social Media Trends for 2021

Social media experts discuss what they believe will be the biggest social media trends to be mindful of for 2021.

The Social Angle 12/11/2020

Raise your hand if you had "marketing through a global pandemic" as a social media trend for 2020?

Of course, nobody could have predicted a year ago what 2020 had in store for us. And with the COVID-19 pandemic still raging, it's a safe bet 2021 could be just as challenging and unpredictable.

As we turn the page on 2020, ASI's Vinnie Driscoll and Melissa Newman take the lessons of the year and try to predict some of the hot trends we'll see on social media in 2021. In this informative and jam-packed episode, the duo also talk to three experts in the field about their opinions and open the question on Twitter to see what their audience thinks.

Adrian Molina"We take the gin seriously, not the marketing." –Adrian Molina, Aviation Gin, about using humor on social media

How can you stand out in 2021 with your social media marketing? You'll have to listen to this episode to find out!

Podcast Chapters (only available on desktop)
2:12 Melissa's trend: social impact
9:21 Vinnie's trend: short-form videos
21:14 Sarah's trend: personality/humanizing the brand
26:55 Adrian's trend: humor
35:09 Taylor's trend: convenience 
40:01 Twitter response

Expert Testimonials

Vinnie and Melissa reached out to three social media experts and asked them what they thought was a hot trend or two to be mindful of for 2021. Here is what they had to say:

Sarah Sumner, who specializes in social media management for a diverse group of industries including the promotional products industry, discusses two trends she feels will be hot in 2021.

Adrian Molina, a senior brand manager for Aviation Gin, discusses a trend he feels will be hot in 2021.

Taylor Gaines, the CEO of social media strategy firm Social Gaines, discusses two trends she feels will be hot in 2021.

Twitter Response

Vinnie opened up the conversation on his twitter account. The following are some of the responses he received. Click here to join the conversation on Twitter.