Consumers are demanding more from brands. They want to invest in companies that support larger issues and know that their purchasing power is making a difference. And nobody knows this better than Roger Burnett, founder of Social Good Promotions. 

In this informative Social Angle podcast, Burnett – who recently co-authored “Red Goldfish Promo Edition,” a timely guide on how the promo industry can leverage promotional products to increase impact – breaks down how cause marketing is a worthwhile investment not only for consumers, but for businesses that want to increase social impact in their communities. 

“You want to be seen right now as an investment and not an expense.” –Roger Burnett, Social Good Promotions

If you’re a promo firm that is considering how cause marketing can benefit your business and your customers, but aren’t sure where to start, then this episode, hosted by ASI's Melissa Newman, is for you.

Podcast Chapters
5:09: Social Good Promotions + Storybrand
9:30: Conscious capitalism
13:26: Social impact is ageless
18:15: Red Goldfish Promo Edition
30:12: Roger moonlights as a roadie