Along with delectable food gifts, fashion apparel and social media seem to be a match made in promo heaven. But how do you make sure you do it right?

That's the question ASI's Vinnie Driscoll posed to Meg Erber, a 16-year industry vet who works for fashion apparel supplier S&S Activewear. In this lively discussion, Meg and Vinnie – who are both New Jersey natives – discuss everything from the value of retail brands and 2021 apparel trends to favorite apparel items and preferred platforms. Vinnie even drops a new game on Meg called "Quid Promo Quo" where the two put each other on the spot with random questions.

"People want to wear what the influencers and celebrities are wearing."–Meg Erber

What makes a great fashion post on social media, and which network is best? Fuhgeddaboudit! You'll have to listen to find out.

Podcast Chapters
1:33 Jersey is in the house!
5:14 Evolution of promo apparel
9:36 What S&S does well on social media
13:03 Selling success with Instagram
19:26 Importance of retail brands
21:55 Which network works best
30:21 2021 trends
32:24 "Quid Promo Quo"