There are many benefits to being the face of your brand on social media. For instance, who knows more about your products and services than you? By being your company’s spokesperson, your brand becomes more relatable and authentic which allows you to make more connections.

Ryan Moor of Ryonet and Allmade Apparel

But there are also drawbacks. Not everyone is comfortable in front of a camera. Plus, putting yourself out there publicly opens you up to criticism, which you need to be prepared to deal with should it happen.

In this informative podcast, ASI’s Vinnie Driscoll and Melissa Newman sat down with someone who's no stranger to being in the spotlight – Ryan Moor of Ryonet and Allmade Apparel – and picked his brain about the pros and cons of being your company’s social media spokesperson. Moor, the reigning Supplier Entrepreneur of the Year, provided tips on how to mix your personality in with your business, advice for beginners, how to deal with trolls, and much more.

The trio also answered this question: If you could have a socially distanced jam session with one musician, dead or alive, who would it be and why?

Podcast Chapters
3:48 – How Ryan began his brand 
6:41 – The evolution of brand/persona
8:32 – Dealing with internet trolls
13:44 – Integrating core values
23:26 – Social media platform with the most success
26:35 – Musician you'd love to jam with

Watch on YouTube