LinkedIn, a social network with nearly 700 million monthly users, is a powerful platform that — when used correctly — can be a boon for your promo business. And nobody knows that better than Jay Busselle, marketing director of Equipment Zone.

"Your vibe attracts your tribe, and that's the game here." Jay Busselle, Equipment Zone

In this informative Social Angle podcast, Vinnie Driscoll and Melissa Newman ask Busselle to share some of his most effective tips on networking and prospecting, top mistakes people make on the platform, best practices for newbies and much more. Busselle also reveals how he got to be known as the "taco guy" in the industry!

Podcast Chapters
0:43 Introducing Jay Busselle
1:50 Most important tips for using LinkedIn
3:41 How to use LinkedIn to network
5:36 Tips on how to send connection requests
7:53 How to find prospects
10:13 Favorite features of LinkedIn
12:33 Top mistakes people make on LinkedIn
16:10 Most effective content for LinkedIn
19:28 The "3-1-1" method
23:48 Explaining the taco legend

Watch on YouTube