In the epic 1968 science fiction film 2001: A Space Odyssey, a supercomputer named HAL goes on a murderous rampage aboard a spaceship and tries to take over a mission to Jupiter. HAL, who is one of the earliest cinematic incarnations of artificial intelligence, struck fear in the hearts of millions with the prospect of what the future could hold if technology isn’t kept in check.

More than 50 years later, that sentiment is still strong.

“According to a recent study, 55% of respondents are more scared of artificial intelligence than they are open to using it,” said Marji J. Sherman, CEO/chief strategist of Sherman Social.

But make no mistake: Artificial intelligence has arrived. And you can either embrace it or fall behind.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Sherman about how AI tools, like ChatGPT, will change the way companies do business, their impact on social media, and much more.

If you’re looking to add AI into your marketing mix, without the fear of AI overlords, this episode is for you!