Christine Fischer has been around cars all her life. Many of her relatives are mechanics or truck drivers, and she and her husband buy and sell cars as a side gig.

“I just grew up loving cars,” says Fischer, a self-proclaimed “car chick.”

So, it only makes sense that she ended up working in the automotive world.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll speaks with Fischer, the director of automotive programs at Top 40 distributor American Solutions for Business (asi/120075), about how she broke into the promo industry, her use of social media to target end-buyers, and much more.

If you’re looking to break into the automotive market, or just want to hear about clever uses of social media, this episode is for you!