Before you ever have the opportunity to make a sale on social media, a lot has to happen first.

For instance, you should research where your audience is and which platforms might be right for your business. Then, you should have a strategy in place that aims to cultivate your followers with content that resonates with them and initiates engagement. And if you want to remain top of mind, consistency should always be part of your plan. Generating revenue should never be one of the first steps in a social media strategy.

"Engaging in conversations and showing up consistently are very important." Suzy Huber

In this special edition of the Social Angle podcast, adapted from a Twitter Space, ASI’s Digital Content Director Vinnie Driscoll chats with Marketing strategist and consultant Suzy Huber about properly setting up a social media strategy, how to figure out where your audience is and, ultimately, how you can use the platforms for client acquisition.