Episode 131: CEOs & Social Media: How Important Is Their Participation?

ASI Media’s Vinnie Driscoll chats with two distributor co-founders who are also co-stars of their social media.

The Social Angle 4/14/2023

Whether they’re spoofing on the movie Zoolander, driving golf balls like Happy Gilmore, or throwing pies in each other’s faces, Graham Walsh and Adam Grant certainly seem to have fun making marketing videos together.

The pair, who have a good-natured rapport of old, childhood buddies, are not only the co-founders of Mississauga, ON-based True North Incentive Group, but co-stars of their company’s social media game. And the results have been nothing short of amazing.

“Our industry isn’t brain surgery,” says Grant. “We just want to enjoy it, have fun and see where it goes.”

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll speaks with Walsh and Grant about the importance of getting top-level execs involved in social media, the pros and cons of participation, favorite videos, and much more.

The three, who are huge hockey fans, also make NHL playoff predictions. Don’t miss this jam-packed podcast!

Podcast Chapters
1:12 Introducing Graham and Adam
4:30 How they got involved, and the effect it's had
11:50 Drawbacks to participation
15:32 Positives to participation
21:10 Should CEOs and top-level execs get involved in social media?
34:08 NHL playoff predictions

True North Incentive Group's Instagram game

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