Paola Granados knows a thing or two about TikTok. The social media lead at Ontario, CA-based distributor AnyPromo (asi/117065) has created over 400 videos in less than two years, and has cultivated a robust and engaged audience, with some of her content reaching well over a million views. 

But Granados knows that TikTok, a network unlike any other social media platform, isn’t for everyone in the promo industry. 

In this special episode of The Social Angle, ASI’s Digital Content Director Vinnie Driscoll asks Granados to weigh in on topics such as the benefits of being on TikTok, content you should be posting, time investments and whether the platform, which has been under pressure amid concerns over the handling over users’ data, could be banned. 

If you're looking to add TikTok into your social media arsenal, this episode is for you!