Back in college, Jon Katz, the founder of supplier BLENDi (asi/63737), had a dilemma. After working out at the gym, he found his protein smoothies were anything but smooth. “It sounds so trivial, but it’s gross eating protein clumps,” Katz says, wondering if there wasn’t a better way to get a smoothly blended shake.

And so, the idea for the cordless, portable blender BLENDi was born.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Katz about his new product, how he uses social media to promote it and get advice, and much more.

If you’re new to the industry and want some great tips on social media, don’t miss this episode!