Once upon a time, Sam Moses sold high-end retail neckwear in Toronto. But Moses soon realized that his customers were very specific and that he was only targeting a small segment of the population.  

“Wouldn’t it be nice,” thought Moses, “if the store offered a product that everybody could purchase, not just the executive?” 

And so, Sockrates was born.  

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Moses, the founder and “Chief Socktologist” of Sockrates Custom Socks (asi/88082), about his evolution into the B2B space, how he uses social media to stand out and generate leads, and much more. 

If you’re looking to grab attention with your social media, this episode is for you!