Promo industry trade shows and social media seem to be a match made in heaven. Shows offer the latest and greatest in branded merch, product demos, opulent booth displays, along with plenty of engaging personalities to tap into. But you’d be surprised at how little social media takes place on the show floor.

In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll chats with several promo pros active on social media to discuss why distributors and suppliers might be resistant to using social media at trade shows.

During this in-depth discussion, social media veterans Bill Petrie (Brandivate), Mitch Silver (Printable, asi/299458), Kelly Walters (STAHLS’, asi/88984), and Meg Erber (S&S Activewear, asi/84358), also provide tips on how you could be using social media to your advantage.

With trade show season right around the corner, this is one episode you don’t want to miss!