“Why can’t I put my face on a beer?” 

This simple question, pondered over a couple of beers, of course, helped shape the development of Eliqs (asi/51906), an innovative supplier of branded alcohol and water in the promo industry.  

“We were brainstorming different ideas in business school and someone had on a branded shirt from UCLA,” says co-founder Max Berg. “And we said, ‘You can personalize literally every product out there except a can of craft beer.’” 

After much research, and nearly two years later, Eliqs was born.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Berg about his product, how distributors can sell it, the role social media plays, and much more. 

If you’re looking for inspiration, or just want to check out a cool, new product, this episode is for you!

Podcast Chapters
1:10 Introducing Max 
5:05 The question that launched Eliqs
11:59 The sustainability aspect
13:59 How distributors can sell this
19:40 Social media's role