Starting a career in a brand-new and unfamiliar industry with a prominent company can be daunting. Add to that the management and oversight of their social media and you just might have the ingredients for a high-pressure promo position.  

But Taryn Estrada, the new social media specialist for Top 40 supplier alphabroder (asi/34063), is up for the challenge.  

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Estrada about what attracted her to the position, her impressions of the promo industry thus far, what she has in store for alphabroder’s social media, and more. 

If you want to know what it’s like to be a newbie again, or just want to learn more about Estrada, don’t miss this episode!