In the age of curated social media feeds that show off picture-perfect content seemingly hours in the making, BeReal – the latest social media platform to hit the market – wants to show you who your friends really are. And they want to do it in just two minutes a day.

Being called the “anti-Instagram” of networks, BeReal sends out a random notification to its users daily and asks them to post a photo of what they’re doing in the moment to capture authentic and unfiltered snapshots.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll and Theresa Hegel discuss the pros and cons of this new network, the opportunities it presents for brands, and whether it’s right for the promo industry.

If you’re tired of cutesy curated content and want to get real with your social media game, BeReal might just be for you.