Believe it or not, Gen Z — a group of people shaped by economic instability and digital innovation — is entering the market and will make up 40% of all US consumers by 2020. And what is influencing their purchasing habits? Social Media.

In this insightful podcast, ASI's Patrick Kennedy interviews Gen Z'er and ASI intern Zach Cohn about how he uses social media, what he expects from brands, and how much a company’s social presence plays into his decision to buy their products and services.