When it comes to adopting new technologies, the promo industry isn’t always on the cutting edge. And social media is one of those technologies that promo has been slow to embrace.

Clockwise from top-left: Vinnie Driscoll, ASI; Jessica Gibbons-Rauch; Mike Ross, Proforma; Jenna Sackett, Stahls'; Taylor Borst, ASB; Paola Granados, Anypromo 

But now that social media has been around for nearly two decades – and it’s clear that it’s here to stay – promo professionals are making significant strides toward incorporating this powerful tool into their marketing arsenals.

In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll chats with social media experts about the state of social media in the promo industry: where it’s at, where it’s going, and its growing importance to the business landscape.

"I think companies grossly underestimate the amount of bandwidth that goes into having a successful social media presence." Taylor Borst, ASB

During this in-depth, roundtable discussion, Driscoll, as well as social media veterans Jessica Gibbons-Rauch, Taylor Borst (American Solutions for Business, asi/120075), Mike Ross (Proforma, asi/300094), Paola Granados (Anypromo.com, asi/117065), and Jenna Sackett (Stahls’, asi/88984), tackle important questions and provide candid perspectives and valuable insight into the state of social media in the promo industry.

If you’re looking for a glimpse at what our industry does well and what can be improved, don’t miss this important discussion!