After nearly sinking into obscurity, QR codes – those square, black-and-white scannable labels popular for a hot minute about a decade ago – have returned in a big way. And a lot of that has to do with better smartphone technology.

“Removing the friction of having to download apps has been the key to mass adoption,” says Mitch Silver, VP of marketing and sales at Printable Promotions (asi/299458).

But that’s not all that has helped propel their popularity.

In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Silver about the pandemic’s role in the QR code comeback, how you can use them for your business, promo case studies, and much more. The two, who are also big fans of telling corny “dad jokes,” also try to make each other laugh with their best paternal puns.

If you’re interested in adding QR codes to your marketing mix, and want to have a few laughs in the process, then this episode is for you!