What's a brand story and how does a company come up with one? And where should you be telling it?

If these are questions you'd like to know the answers to, you're in luck!

Jeremy Cross, brand storyteller for itelligence North America, recently joined ASI's Vinnie Driscoll to discuss brand storytelling for business. In this informative podcast, Cross also gives examples of brands that are doing it well and which social networks work best to tell your story.

Plus, Cross and Driscoll -- two self-proclaimed pop-culture junkies -- debate which TV series finale was the worst, Game of Thrones, The Sopranos, Lost or Seinfeld.

Podcast Chapters
Brand story and why it's important to have one (Listen @:21)
How to come up with it and where to tell it (Listen @2:14)
Social media's role, which networks work best (Listen @4:39)
Why you need to make time for storytelling (Listen @14:44) 
Examples of big companies with great brand stories (Listen @17:31)
Pop-culture question: Which TV series finale was the worst, and why? ‘Game of Thrones’, ‘Lost’,‘Sopranos’, or ‘Seinfeld’ ? (Listen @:20:35)

“The way that we market cannot be episodic in nature. It has to have a long-term story to it.” — Jeremy Cross

The following are the results to our Twitter poll regarding worst TV series finale. Do you agree? Tweet at @asicentral now!

The #GameOfThrones series finale seems to be unanimously hated throughout social media, so I need to know which of the following series finales do you think was the worst?

— ASICentral (@asicentral) May 20, 2019