In the second episode of The Event Podcast, Jake Krolick discusses with Vinnie Driscoll some of the interesting promo products he found and how they were used at three events: a concert featuring The Grateful Dead, a concert featuring Phish, and a live podcast of How Did This Get Made? 

Event #1 Grateful Dead Concert Lot

Unlicensed hats that sold like crazy. Despite being illegal, the lesson here is the power of brand collaborations. 

Event #2 Phish Concert Lot

Phish's concert lot elevates brand merchandise thanks in part to Section119.

Event #3 Live Podcast

The hosts of How Did This Get Made? re-enact scenes from B-movies during a live podcast.

In the bottom-left is the cat T-shirt design created from the live podcast Jake attended. This is a perfect example of doing moment merch, a hot trend in the promo products industry.