The summer season is upon us, which means ample opportunity for warm-weather promotions, such as a memorable vacation souvenir or a branded fan handed out to sweaty carnival-goers.

In this episode of Promo Insiders, ASI Media Executive Editor Theresa Hegel talks with editorial interns Hannah Rosenberger and Phineas Hogan about their impressions of the promo industry so far, fondest vacation memories, favorite souvenirs and ideas for how distributors can take advantage of the season. Hogan suggests finding a “balance between functionality and the commemorative nature” of a good piece of branded merch. For instance, he adds, a hand fan shaped like the Liberty Bell could be a fun giveaway at Philadelphia-area events.

Rosenberger recalls a free bucket hat she was given at a soccer game last fall at the University of North Carolina. “It’s probably my favorite free thing that I’ve ever gotten,” she adds. “I wear it all the time.”

A good hat, she says, is ideal – especially to help protect against the sun’s rays at outdoor events.