2020 has been a beast. 2021, promo leaders believe, will be substantially better for the promotional products industry, with sales improving over the current year.

That’s just one of the predictions for 2021 that ASI editors Christopher Ruvo and Theresa Hegel discuss in this podcast. All the predictions are based on extensive feedback from a cross-section of promo professionals, as well as ASI data about the ad specialty space. What emerges are insights into major opportunities, challenges, trends and developments – knowledge about which can help you run your business better and achieve sustainable success.

Podcast Chapters
2:26: How will the current surge in COVID impact promo?
5:50: What will PPE’s role be in 2021?
8:53: Promo sales will improve next year, executives say. Here’s why.
12:17: A prediction that might come as a surprise.
14:55: Important developments and opportunities in 2021.
27:50: Expect to see these challenges and issues.

Would you prefer to read about the top 21 predictions for promo in 2021? Then check out the in-depth report on which this podcast is based here.

A fantastic read from @ChrisR_ASI, from November's Counselor: "21 Promo Industry Predictions For 2021" https://t.co/UEkWh9XG7h

— Michele Bell (@ASI_MBell) November 11, 2020