The Big Takeaways from ASI Research’s 2nd Annual European Promo Market Study

The promotional products business is becoming more globally interconnected than ever. To stay on top of the evolving market, learn top takeaways from ASI Research’s in-depth exclusive study on distributor performance in Europe.

Promo Insiders 9/5/2024

Just how big is the European promotional products market?

In 2023, ASI Research set out to answer that question, providing a first-of-its-kind comprehensive estimate of total promotional products distributors’ sales across the United Kingdom and European Union. Following months of study, ASI Research released in August its second-ever annual estimate of distributor sales in Europe. It’s an in-depth analysis that was bigger than the first study and is chock-full of information on the cross-Atlantic market.

In this Promo Insiders, ASI Media’s Christopher Ruvo and ASI Research’s Nate Kucsma discuss some of the major points and most important takeaways of the 2024 study of Promo Europe. From industry outlook and mergers and acquisitions to the growing presence of American distributors in Europe and insights into top-performing countries, the topics covered fill a discussion that anyone involved in the increasingly global promo business won’t want to miss.

ASI · Promo Insiders: The Big Takeaways from ASI Research’s 2nd Annual European Promo Market Study

Podcast Chapters

1:05: How’s the study created? Why is it important?
4:12: The study is broader this year – how so?
7:01: European promo distributors’ total sales in 2023.
9:30: Countries where sales are strongest – and how did Switzerland register among them?
12:02: “Room for robust growth in Europe.”
13:03: Interconnected marketplaces.
17:03: U.S. promo firms expand in Europe – and M&A’s growing role.
19:45: The long- and short-term outlook on Promo Europe.