Over the last couple of years, a convergence of global events has challenged promo businesses: rising inflation, interest rate spikes, sky-high oil prices, continued tariff uncertainty and the AI boom. With so many forces in play, it can be difficult to tell which are weighing most heavily on businesses.

In the shadows, though, is a hidden phenomenon having a real impact: “de-dollarization.” It’s the idea that the dollar’s dominance in global trade is experiencing a sustained decline – an ongoing shift that’s gaining increased attention.

What would a shift away from the dollar mean for suppliers and distributors? And can promo businesses prepare for it? In this month’s episode of Counselor Promo Insiders: Deep Dive, Digital News Editor Tara Lerman sits down with experts across business, economics and global markets to find out everything promo companies should know about the current state of the U.S. dollar.

Mentioned in this episode:

Nixon & the End of the Bretton Woods System, 1971-1973

Slow Growth Since 1971? The Floating Dollar Just Begs for Attention

De-Dollarization: Is the US Dollar Losing Its Dominance?

Fed Raises Interest Rates for the 1st Time in 3 Years

Surplus: The History of Too Much & the End of Economic Primacy