NC Custom’s Remarkable 11th Hour Acquisition of Fresh Beginnings
David Miller of NC Custom tells the story of how the Top 40 supplier acquired Fresh Beginnings just as it was about to close for good.
It wasn’t looking good for Fresh Beginnings (asi/55439).
When the popular food gift supplier’s parent company decided the Georgia-based firm was no longer part of its plans, Fresh Beginnings was put on the chopping block, with its doors set to close for a final time at the end of June.
But after Top 40 supplier NC Custom (asi/44900) learned of the planned shuttering, the Hicksville, NY-headquartered firm stepped in to do something about it.
In roughly a month, NC Custom engineered a deal that saw it acquire the assets of Fresh Beginnings, giving the brand a new lease on life – much to the delight of many in the promotional products industry. In this Promo Insiders podcast with ASI Media’s Christopher Ruvo, NC Custom President David Miller shares insights into how the whirlwind deal came together and what it means for the promo products market.