Larry Cohen and his team at Axis Promotions powered by HALO (asi/128263) are at the epicenter of the coronavirus pandemic. Headquartered in New York City, where COVID-19 has had the worst impacts in the United States, Axis has dealt with ample disruption and heartache.

And yet, the distributorship has found ways to continue thriving. In this Promo Insiders podcast with Counselor Executive Editor Christopher Ruvo, Cohen shares insights on the challenges and successes, as well as realistically optimistic assessments on where opportunities will lie for promo in the “new normal” that coronavirus is creating.

Podcast Chapters
1:32 – Personal impacts for the Axis team.
6:04 – Being a distributor with headquarters at the center of the pandemic.
8:32 – Keeping business going amid the chaos. Plus, the evolution in demand for a “new type of PPE."
13:33 – The PPE pivot helped spark sales, team morale, and the chance to lay the groundwork for opportunities that could arise down the road.
16:06 – Demand for branded masks is starting to gain some steam. Could interest in reusable masks grow?
20:19 – Proactive outreach has led to a rise in dimensional mail solutions.
22:48 – “People will be getting back to the business of selling what they sell. Promo can and should be part of that.”
26:39 – How industry sales will shape up in 2020 – and over the next few years.
30:51 – How will COVID-19 change promo over the long haul?
33:09 – Clients need help. Here’s what you can do to help them – and ultimately prosper.

Cohen, Axis’ president and a perennial member of Counselor’s Power 50, the definitive ranking of promo’s most influential people, tells how members of his team have been personally affected by COVID-19. He also shares about how Axis was able to pivot successfully to selling personal protective equipment early in the pandemic – a move that boosted the bottom line and team morale.

Additionally, Cohen tells how Axis is laying the groundwork for future sales by planning for the new ways various industries will look to market in the wake of COVID-19. It’s all can’t-miss insights from one of promo’s most respected and successful executives – who also shares when he thinks industry sales will begin to rebound and ultimately return to pre-crisis levels.

When will #promotionalproducts sales start to rebound? Or approach pre-crisis levels? Industry leaders give insights in this podcast & article. Things might be better than you think. https://t.co/s9YjQisOI6 @SnugZUSA @NextLevelTees @asicentral @ASI_MBell @Tim_Andrews_ASI

— Chris Ruvo (@ChrisR_ASI) April 24, 2020