Each edition of Counselor’s annual State of the Industry takes months of research and reporting. Likewise, people in the promotional products industry shouldn’t expect to just glance through it to get the maximum impact.

“Don’t rush through these articles,” says Nate Kucsma, ASI’s senior executive director of research, who puts together the annual report. “Don’t skim through them. It’s going to take a little bit of time to go through it all, but I guarantee that when you do, you’ll have a greater understanding of the landscape of the promotional products industry.”

But if you don’t have time right now to read through the entire report – which can be found anytime by visiting www.stateoftheindustry.com – then we’ve got you covered. Kucsma and ASI Media Editor-in-Chief C.J. Mittica teamed up to discuss the highlights from the 2023 Counselor State of the Industry Report and add their own perspective. They dive into the top-selling products and biggest markets, spotlight some of the greatest challenges facing industry companies, and unpack key metrics that show how the promo industry has recovered from the depths of 2020.