When you’re in the branding business, it’s especially imperative that your own brand be a strong and accurate reflection of the values and services that set you apart.

HALO Branded Solutions’ new logo.

That’s just what HALO Branded Solutions (asi/356000) feels it has achieved with the Top 40 distributor’s new brand.

In this Promo Insiders podcast, HALO VP of Marketing Jeffrey Wurtzel and EVP of Sales, Marketing and Business Development Jim Stutz discuss how the fresh brand, debuted in early May, articulates the company’s vibrancy and broad range of solutions.

Podcast Chapters (only available on desktop)
:50: What defines HALO’s new brand identity?
5:25: Graphical elements of the new brand.
12:03: Why did HALO rebrand? What did the process look like? And what are advantages of the new brand?
25:58: The rollout and the reaction.  
28:45: Advice for others eager to rebrand.

As Wurtzel and Stutz detail, the new brand permeates all company touchpoints, including a new logo, enhanced marketing/sales tools, digital platforms, social media presence and direct mail. HALO has incorporated the brand messaging into its vision and values.

“This rebrand highlights the availability to HALO account executives of more robust selling tools that speak directly to the range of solutions we provide to help customers break through and achieve their business goals,” says Wurtzel.

Watch on YouTube