The ASI Ad Impressions Study is the definitive look at the effectiveness of promotional products. Sourced from surveys of nearly 40,000 consumers, it provides invaluable insight into the products that resonate most with end-users.

With the release of the 2022 edition of the Ad Impressions Study, Editor-in-Chief C.J. Mittica and Research Director Nate Kucsma joined up to share a few of the results and discuss the ways that promo companies can use the study to their benefit.

Knowing the most influential promotional products can be powerful, says Kucsma. He cites the common example of a distributor recommending three products to a client. “All you’re giving there is your opinion,” he says. “You can have your opinion about what’s worked in the past – that’s valuable. But now you’re actually bringing in an outside resource, where you can say ‘Listen, here’s what I recommend, and here’s why I recommend it.’ And that will perk your client’s ears up.”

In this episode, Kucsma and Mittica discuss which promo products are most influential across the U.S., show how men and women differ and overlap in their product preferences, and reveal a few surprising findings.

Watch on YouTube