Changes are afoot at Brand Blvd (asi/145124).

The distributorship in St. Catherines, ON, recently announced that Mark Cressman, its vice president of sales and marketing since November 2022, is now the company’s CEO; meanwhile, co-founders Chris Sinclair and Shaun Lichtenberger will be taking less-prominent roles as executive chairs. In recent years, Brand Blvd was named Counselor’s number-one Best Place to Work and Sinclair and Lichtenberger were named Counselor’s Distributor Entrepreneurs of the Year.

“Like all companies, we had to reinvent ourselves post-COVID,” says Sinclair. “One of the things we started doing was letting go and empowering the leaders in our organization. We’ve had some incredible, young, long-standing employees that have grown up here. We wanted to put more on their plates, give them more opportunity to grow and learn, and that meant us getting out of the way.”

In this episode of Promo Insiders, Sara Lavenduski, executive editor of digital content and editor of PromoGram Canada for ASI Media, speaks with Sinclair and Cressman about their new roles and their plans for the company over the next few months.