Create Connections & Commerce With Promo Products

Sales and persuasion expert Carolyn Strauss, who is speaking at ASI Shows this year, serves up strategies for success.

Promo Insiders 1/5/2022

The new year is here. The achievements and setbacks of 2021 are past. And if you’re in promotional products sales and want to start 2022 off on the right foot, you’re in the perfect place.

In this Promo Insiders podcast hosted by ASI Media’s Christopher Ruvo, sales and persuasion expert Carolyn Strauss of Carolyn Strauss Consulting serves up can’t-miss strategies for accelerating your sales this year and beyond. You can get even more in-depth insights by attending Strauss’ education sessions at the ASI Show in Orlando, Fort Worth and Texas.

Podcast Chapters
1:15: ‘You changed my world, promo.’
2:07: Creating connections and commerce with promo products.
4:37: Reconnect with your network to build relationships and find opportunities.
9:45: Help customers, don’t sell.
13:27: Leverage content, especially short video, and find the right social platforms for you.
18:45: Make the most of your “human resources.”
23:21: Join a mastermind group to propel professional development.

Strauss’ tips are well-worth heeding. She’s a successful keynote speaker, author of five books and executive consultant who spent about two decades on camera at the Home Shopping Network, personally selling more than $160 million worth of her own clothing line.

Among her top tips? Act with sincerity and seek to help those with whom you aim to do business. When you have their best interests at heart, potential clients see that and come to trust you, laying the groundwork for a fruitful business relationship, rooted in mutual loyalty.

Watch the YouTube Video