The coronavirus pandemic has put in-person events and conferences on hold, but virtual shows have cropped up to take their place. Not every COVID-era event has been a resounding success, however. Switching to virtual requires a different set of tools and considerations. Barry Myers, founder of getgeeked Media experienced this firsthand when he launched his first online event connecting members of the media with tech companies, after having spent years organizing in-person shows.

I don’t think in 2021 that you’re going to see a resurgence of live events. I think going beyond that virtual will be here to stay. Barry Myers, getgeeked Media

In this episode of Promo Insiders, Myers talks with Theresa Hegel, executive editor of digital content at ASI, about what he learned as he put together his Techfluence event, what aspects of virtual were more effective than in-person events and what is still missing from online meetups. Myers also discussed the future of events and how a hybrid model, with some aspects in person and some online, might become the norm in a post-COVID world.

Podcast Chapters
5:04: The difference between virtual and in-person events
10:50: Collecting attendee data during virtual events
15:05: Keep your virtual events “bite-size” and build opportunities for engagement
19:08: What’s missing from virtual events?
28:11: Virtual and hybrid events are here to stay
34:15: How virtual events help you expand your audience
40:18: Why it’s important to profile your audience when crafting your event
45:41: Good moderators are critical to a virtual event’s success

Watch on Youtube