Are Print & Promo Firms Capitalizing on the Legal Cannabis Opportunity?
Perhaps not to the degree they could be. This podcast takes a look at the fast-growing legal marijuana market and how to generate ample business within it.
Get this: Cannabis is legal for recreational use in 24 states and, according to Pew Research, 68% of U.S. adults believe they should be able to legally partake in marijuana.
In this, a large and growing legal cannabis market has sprouted, sparking ample opportunity for print companies and promotional products distributors. Pretty far out.
Only there’s a bit of an issue, according to research by Brendan Menapace, content director for ASI Media’s sister publication Print & Promo Marketing. Industry firms aren’t quite capitalizing to the extent they could be on a market whose knock-on economic impact could reach $170.7 billion by 2028.
This podcast, featuring Menapace and hosted by ASI Media News Director Christopher Ruvo, aims to help print and promo companies change that, delivering insights on everything from the legalities of weed and marketing and advertising rules to potential clients to target and products to present.