A Deep-Dive on the State of Promo With Jeremy Lott
The industry’s most influential leader weighs in on hard-hitting issues like supplier service levels, inventory/supply chain, big opportunities, pressing challenges, and how the branded merchandise market will fare in 2023 and beyond.
The way Jeremy Lott sees it, the long-term prognosis for promo is exceptionally good.
“If you look at a 10-year industry trend, you’re going to see a really positive upward trend, just with little blips” along the way, he says.
It’s an honest and encouraging word coming from Lott – the promotional products industry’s single most influential figure as he stands alone at number one on Counselor’s 2022 Power 50 list.
In this Promo Insiders podcast, the president/CEO of SanMar (asi/84863), promo’s largest supplier, was equally candid in sharing his views on a range of other important industry topics. Those include everything from where things are heading with supplier service/fulfillment levels and the state of inventory/supply chain, to how the branded merchandise market will fare in 2023 and beyond.
Lott offers word on opportunities, challenges, how to succeed in tougher economic times and much more. For promo, Lott is “short-term nervous and long-term really bullish.” Find out why and get a ton more insights here.