Tim Andrews & Dave Leskusky Discuss Strategic Partnership
In this month’s episode, we delve into what the partnership between ASI & PRINTING United Alliance means for the print and promo industries – and what’s in store for the future.
On the second episode of Branding Together, Editors Theresa Hegel and Cassie Green welcome Tim Andrews, CEO and president of ASI, and Dave Leskusky, president of PRINTING United Alliance, to the show. Andrews and Leskusky talk about why the strategic partnership between ASI and the Alliance makes so much sense, share details about how printers and promo professionals will benefit, and discuss what the future holds.
Stories mentioned in this month’s episode:
- Promo Industry Achieves Record Sales in 2024 Despite Challenges
- Classic Categories Dominate ESP Searches in 2024
- Fast Fashion Under Fire: What EPR Means for the Industry
- ASI & PRINTING United Alliance Launch Dual Membership
- ASI & PRINTING United Alliance To Host ASI Show Pavilion
If you have questions, suggestions or comments – or ideas about topics and guests to feature in the future – please email Hegel and Green at thegel@asicentral.com and cgreen@napco.com with your feedback.
Key Takeaways
Record Sales: The promotional products industry achieved record sales of $26.6 billion in 2024, despite a slower Q4. Optimism for 2025 is high.
M&A Activity: Mergers and acquisitions, which were widespread last year, are expected to continue in 2025, indicating ongoing consolidation and partnership opportunities.
Top Search Terms: The top ESP search terms for 2024 included pens, water bottles, tote bags and lanyards. Notable growth was seen in searches for Owala tumblers and rubber ducks, reflecting trends and social media influences.
Sustainability Focus: The industry is increasingly focusing on sustainability, with new legislation like California’s extended producer responsibility law impacting apparel sourcing and production.
ASI & Alliance Partnership: The partnership between ASI and the PRINTING United Alliance aims to provide mutual benefits, including access to education, technology and new market opportunities. This collaboration is expected to enhance the capabilities of both industries.
Tim Andrews on Print: Andrews appreciates the ubiquity and importance of print in everyday life. He highlights that print is everywhere, from grocery stores to signage, and emphasizes its enduring relevance and growth despite the digital age.
Dave Leskusky on Promo: Leskusky admires the creativity and limitless potential of the promotional products industry. He appreciates that promo is not confined by the products it produces but is driven by creativity and the ability to put a logo or message on virtually anything.