Branding Together

Branding Together

Branding Together is an engaging monthly discussion that dissects how closely the worlds of print and promo align. Whether you’re a promotional products distributor, a commercial printer, an apparel decorator or a little bit of everything, our topics and guests will bring the ultimate crossover conversation. Hosted by Theresa Hegel, executive editor of special projects and sustainability at ASI, and Cassie Green, content director of Apparelist and editor of PRINTING United Alliance.

Hosted By: Theresa Hegel and Cassie Green

Branding Together: How Print & Promo Pros Can Turn Luck Into Success

3/19/2025

Branding Together: How Print & Promo Pros Can Turn Luck Into Success

Rick Roddis, business unit president of Counselor Top 40 distributor Taylor Promotional Products talks about his career in print and promo – from lucky breaks to biggest mistakes.

Branding Together: Exploring the World of Print-on-Demand

3/11/2025

Branding Together: Exploring the World of Print-on-Demand

In a special onsite episode, Josh Ellsworth of Stahls’ discusses the growing importance of on-demand decoration.

Tim Andrews & Dave Leskusky Discuss Strategic Partnership

2/7/2025

Tim Andrews & Dave Leskusky Discuss Strategic Partnership

In this month’s episode, we delve into what the partnership between ASI & PRINTING United Alliance means for the print and promo industries – and what’s in store for the future.

Resolving To Highlight the Converging Worlds of Print, Promo & Decoration

1/20/2025

Resolving To Highlight the Converging Worlds of Print, Promo & Decoration

In the inaugural episode of Branding Together – a monthly video podcast hosted jointly by ASI and the PRINTING United Alliance – Editors Theresa Hegel and Cassie Green discuss the most important things print should know about promo and vice versa.