Top 40 distributor Overture Promotions (asi/288473) has announced that it is a founding member of Brand Unbound, a global network of promotional products agencies.

Representing the United States, Overture has been working with the five other founding members for the past year to serve shared global clients and to build integrated processes and technology to support international promotional programs.

Executives from Brand Unbound’s six founding companies.

“Since our launch last summer, it has been exciting to dream and work with the leaders of these amazing, accomplished distributors,” Jo Gilley, CEO of Overture, said in a press release. “We share a deep commitment to creativity and customer service excellence. We already rely on each other’s expertise in our respective markets and have discovered unexpected opportunities to support each other and work together.”

The other founding members include Tango Communications Marketing representing Canada; Capsa representing Central America and Mexico; Cybergroup representing Europe, Russia, China and the United Arab Emirates; Arid Zone representing Australia; and Fluid Branding (asi/195718) representing the United Kingdom, Ireland, Malta and the Netherlands.

“It has been really exciting to work with these amazing distributors from across the world,” said Miles Lovegrove, managing director at Fluid Branding. “We all share a deep commitment to excellent customer experiences, and we’ve discovered new ways to work together and support each other to ensure that we’re delivering meaningful merchandise to clients globally.”

With reported 2019 North American promotional product revenue of $81.3 million, Overture Promotions ranked 26th on Counselor’s latest list of the largest distributors in the industry.