EverythingBranded USA (asi/160791), the U.S. arm of U.K.-based Charles Alexander Distribution, has opened a new office in Las Vegas. After establishing roots in Delaware over the past two years and exceeding $6.5 million in sales in its first year, the company is expanding to the West Coast. Paul Rowlett, CEO and founder of Charles Alexander Distribution, said that he aims to hire 24 employees by the end of October, with a full staff of 170 taking over the refurbished 16,000-square-foot office by January.

Paul Rowlett and his Everything Branded staff prepare for West Coast expansion. 

“Our ultimate goal is to be a Top 40 distributor by the end of 2019,” Rowlett told Counselor in June. “That sounds like explosive growth, but we should be able to do it. We’ve got the numbers, the people and the management. It’s more passion than arrogance. Once we get there, people will start seeing that we’re not going away. We’re here to stay.”

An ex-Royal Navy serviceman, Rowlett started Charles Alexander Distribution in 2010. With a dusty laptop and a loan of £1500 from a friend, he launched his flagship brand EverythingBranded.co.uk. By 2013, the company broke through the £2 million barrier and increased its team to 15 people, Rowlett said. In the eight years since, the company’s workforce has grown to 130 employees in the U.K., with an ever-growing client list that includes Samsung, Tetley and other major brands.

“We are forecasting that when all added up across the brands, we should do $35 million for the whole of 2018,” Rowlett said. “Our business is based around Google. We have very good SEO and a very, very strong online back office. It’s purely ecommerce. We advertise very heavily and we offer added value to our customers. We know what works and we do it well.”