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Fluid Branding Opens Office in Malta

It’s the latest move in the UK-based distributor’s international expansion.

Fluid Branding, one of the U.K.’s largest distributors, recently furthered its expansion into the international market by opening an office in Malta. The new location adds to the company’s eight existing sales offices across the U.K. and continental Europe.

“We identified the need to service our existing clients and to further grow our portfolio internationally,” Miles Lovegrove, managing director at Fluid, said in a press release. “So after our opening offices in Amsterdam and Dublin, we'd been looking at the options for our next logical step. Malta allows us to service a growing client base we have there, and more European offices for the company are likely to follow.”

Fluid Branding has achieved 40% growth, year over year, for the last five years, according to CEO Matt Franks. With clients such as Google, Sky Sports, Netflix, Disney and HSBC, he says 2019 is set to be the company’s best year yet.

“We’re absolutely at the top of our game right now,” Franks said. “The team is now 90 people strong, and is brimming with experience and ambition. We’ve got such a strong and dynamic culture at Fluid. The pleasing thing is that we’ve delivered consistent growth while maintaining our integrity and values, and a real passion to do business ‘the right way.’ This ethos, and the strength of our team and our technology, has and will always be critical for our success.”

In 2018, Fluid Branding was honored with the two most prestigious awards in the U.K. promotional products industry: the company was named BPMA Distributor of the Year for the second straight year, and Sourcing City’s Distributor of the Year for the third consecutive year. Fluid Branding also received Feefo’s Gold Trusted Service Award – given to companies who have maintained consistently high scoring customer reviews – for the fourth year in a row.