Optamark, a New York-based brand management company, has announced the signing of a franchise agreement with Boston-based The Artcraft Company (asi/509786).

“Artcraft is a rapidly growing distributor serving the most demanding industries and global brands,” Optamark CEO Tarang Gosalia said in a press release. “John Dumouchel and his team have built Artcraft on creativity and exceeding client expectations, and we appreciate their trust in Optamark’s ability to help them continue their impressive growth. Our goal is to leverage the best practices of both Artcraft and Optamark for the benefit of the valued clients of both organizations.”

Optamark’s resources and marketplace technology, coupled with Artcraft's 40,000-plus-square-foot production capacity, allows Optamark and its franchisees to enhance traditional brick-and-mortar print shops. Dumouchel will continue to lead Artcraft, which will also remain based out of Boston, MA, with its current team in place.

“There is mutual respect between Optamark and Artcraft,” Dumouchel said. “We have known each other for several years and recognize the amazing synergies our two companies share and what this collaboration could achieve. Optamark’s financial strength, digital marketing arm and business development tools will allow us to expand our reach with our clients and key prospects. Optamark’s ability to offer enhanced creative and digital marketing services, deeper supplier relationships, robust technology and e-commerce solutions, and distribution capabilities will help expedite Artcraft’s timeline in reaching their goals. Optamark’s client-first and innovative approach aligns with the expanding needs of our clients and industry.”

Since 1939, Artcraft has provided a single source for comprehensive print programs, including corporate business cards and stationery, POD (points-of-difference) marketing collateral, diverse specialty printing, as well as promotional products.