Fred Greco, owner of Doylestown, PA-based Greco Promotions, has affiliated with Top 40 distributor Proforma (asi/300094) to access its technology platforms and expansive product offerings, services and support.

“My decision to join Proforma was driven by their technology and business support,” Greco said in a press release. “Having spent time with their executive and technology leadership team, there is no doubt in my mind that they understand technology and are quickly becoming the industry’s most progressive technology leader. I was amazed by the new business management technology system they built which will make us more efficient. That technology, combined with their major account, marketing and e-commerce support, gave us the confidence to make the move knowing we could achieve our aggressive growth goals with their help.”

Greco brings more than $2 million of business and 18 years of industry experience with him to Proforma. Throughout his career, he has pursued new opportunities to expand his offerings to his clients and enhance his marketable presence within the sporting and athletics industry, which is where he got his start in the promotional industry working for the New York Mets.

“We are excited about the partnership with Greco Promotions,” said Greg Muzzillo, founder of Proforma. “After discussing Fred’s ongoing goals and growth strategies, we were excited to hear about his choosing Proforma as the path for his next level of success. This is a strong testament to the value of our technology solutions and business development resources and we are confident that this partnership will help Fred and his team accomplish their aggressive business growth goals.”

With reported 2017 North American promotional product revenue of $368.9 million, Proforma ranked fourth on Counselor’s most recent list of the largest distributors in the industry.