Top 40 supplier Koozie Group (asi/40480, previously BIC Graphic North America) has implemented an expanded social impact and sustainability commitment called “Keep it. Give it.” This comes on the heels of the launch of the KG (Keep it. Give it.) Factor designation, identifying 510 products whose designs lessen environmental impact through longevity.

“We’ve always been proud to be an industry leader in safety, social compliance and environmental stewardship and active in supporting local organizations, but knew we wanted to do more for our employees, our industry and our communities,” said Melissa Ralston, chief marketing officer at Koozie Group. “We created a cross-functional steering committee, and based on input from our people, developed a three-year goal plan to identify all of the objectives we are striving to achieve within four key areas.”

Those areas are fostering diversity and inclusion; giving back to employees and community; safety and social responsibility; and environmental stewardship. A 26-member, employee-led Diversity and Inclusion Council was formed in mid-2020, presenting an unconscious bias speaker presentation for all employees, as well as a one-day unconscious bias workshop for company leaders.

“Establishing the ‘Keep it. Give it.’ program reinforces our commitment to giving back to our team, our communities and the promotional products industry,” Ralston said. “The program will ensure that we leave a positive, lasting impact with the solutions and experiences we deliver for everyone who interacts with Koozie Group.”

The first Keep it. Give it. Annual Report, which includes a three-year goal plan, is now available at kooziegroup.com.

With reported 2019 North American promotional product revenue of $310.1 million, Koozie Group ranked seventh on Counselor’s latest list of the 40 largest suppliers in the industry.