Top 40 supplier Charles River Apparel (asi/44620) has hired Alice Lau-King as its vice president of supply chain.

Lau-King will report directly to Chief Operating Officer Bruce Barnet and will be a key member of the company’s senior leadership team, executives said. She will be based at Charles River Apparel’s headquarters in Sharon, MA, beginning Feb. 1.

“We are thrilled to welcome Alice to our team,” said Barry Lipsett, CEO and owner of Charles River. “She is an outstanding addition and brings a wealth of knowledge and experience. We are confident she’ll bring a fresh perspective and tighter focus on production and our factory relationships, which will contribute to strengthening our brand and growth in 2021 and beyond.”

With more than 20 years of experience in the apparel industry, King has worked for major retail brands such as New Balance, Polo/Ralph Lauren and Reebok.

“I am truly looking forward to being part of an established market leader in the apparel space who has enjoyed over 30 years of success in such a wide range of markets,” Lau-King said. “I am excited to become a contributor to the continued growth of Charles River Apparel and I am fortunate to be joining such a respected company that prides itself on top customer service.”

With reported $45 million in North American promo product sales in 2019, Charles River Apparel is the 40th largest supplier in the industry on Counselor’s 2020 Top 40 list.